SEO Terms
Wednesday, July 29, 2009
Since this blog is starting from scratch I think a list of terms and descriptions are called for as a lot of beginners won’t know what I mean when I say things like SEO. 
SEO = search engine optimization
The process of ranking your sites number 1 in the search engine results pages.
SERP’s = the search engine results pages
The page Google presents to you when you search for a keyword in the search box.
Keyword = any term or phrase that you are searching for or others are searching for in the search box.
If you have a blog about “cats” then “cat” or “cat” is your main keyword. You want to rank number 1 in the search engines for that keyword in order to get traffic.
Long Tail Keywords = any keywords related to your main keyword.
“Siamese Cats” can be a long tail for your “cats” blog or it could be a main keyword for a “Siamese Cats” blog. “How to Feed Cats” would be a long tail for either blog.
PR = page rank.
A designation used only by Google to assign a value of trust to your pages. This has little relevance in ranking in the serp’s these days but a high PR page can impress people like advertisers or people looking to swap links.
Backlinks = a link pointing to your blog from another site.
The more backlinks you have the better.
Anchored Backlinks = backlinks that use your keyword (main or long tails) in the text portion of the backlink. The term “anchor” refers to the actual text used in the link. Read more...
