Link Popularity - Linking Strategy – Website Linking

Link Popularity or link building is the most important criteria in search engines algorithms to get high rankings in major search engines.

However, it’s not important that how many numbers of links are pointing towards your site, but how many quality and related links are pointing towards your site. Search engines give more importance to the sites that has good quality links even they are less in numbers apart from other sites who has thousands of links but worthless and less important.

For Example,

Your site is about “designer shoes”. You searched the net and looked for links which comes from any themed sites. After sometime you got 50 links, but 40 are coming from different theme sites, and they have nothing to do with “designer shoes”. Search Engines wants to see links from related sites and give more importance to them. So when they will check your back links they will find more irrelevant links pointing towards your site then relevant so, they will discount those not related links.

That's why you have to get more related and search engine friendly links pointing to your site.

Always try to link with high Page Rank sites. Page Rank is how google score importance of page. It gives all pages a mark out of ten (10). You can download Google Toolbar from here http://toolbar.google.com/

Following are some examples and methods of generating good links towards your site.

Oneway Links

Oneway links are those links which points directly towards your site and you don’t need to reciprocate links with the site who has given you this link.

There are various methods of getting Oneway links some are written below :

Directory submissions
Article Submission Directories
Buying one way links
Creating blogs and linking them with your site
Link bagging
Creating good content or informative sites so that people link back to you.
Bookmarking sites
Social Media site links
Writing comments on others webblogs
Creating RSS feeds
Replying in online forums of your related niche
Newsletter distribution
Link where your competitors are linking

Reciprocal Link Building

In this type of link building webmasters reciprocate links on each others websites. For example if “A” gives a link to B’s sites, in reply “B” also gives link to “A’s” sites on any of her pages. This is also called link exchange.

Now it’s difficult for you to manually search for link partners of your category, which will give you more weightage in search engine rankings.
There are many reciprocal linking sites are there, where one can get many reciprocal partners for link exchange. I am providing you a list of free reciprocal link exchange sites where you can exchange links with categorized list of link partners.
The sites I tried and recommend here are:

Three Way Link Building

This also one type of reciprocal link building, but in this case you don’t have to give a link back on your site to your link partner but on any other third party site. For example “A” gives a link to “B” on his page, and for reciprocating “B” posts “A’s” link on “C’s” page.

This method is used for getting link partners and save own site’s page rank.
This is very useful method and many sites provide this service for free, you just have to register and follow their guidelines.
You can get some good three way links from http://www.3waylinks.net.

Thus by doing link building one can achieve higher search engine rankings and drive more traffic to his site.

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