SEO Terms

Since this blog is starting from scratch I think a list of terms and descriptions are called for as a lot of beginners won’t know what I mean when I say things like SEO.

SEO = search engine optimization

The process of ranking your sites number 1 in the search engine results pages.

SERP’s = the search engine results pages

The page Google presents to you when you search for a keyword in the search box.

Keyword = any term or phrase that you are searching for or others are searching for in the search box.

If you have a blog about “cats” then “cat” or “cat” is your main keyword. You want to rank number 1 in the search engines for that keyword in order to get traffic.

Long Tail Keywords = any keywords related to your main keyword.

“Siamese Cats” can be a long tail for your “cats” blog or it could be a main keyword for a “Siamese Cats” blog. “How to Feed Cats” would be a long tail for either blog.

PR = page rank.

A designation used only by Google to assign a value of trust to your pages. This has little relevance in ranking in the serp’s these days but a high PR page can impress people like advertisers or people looking to swap links.

Backlinks = a link pointing to your blog from another site.

The more backlinks you have the better.

Anchored Backlinks = backlinks that use your keyword (main or long tails) in the text portion of the backlink. The term “anchor” refers to the actual text used in the link.